BLACK DAHLIA LACQUER LAUNCHES NEW INDIE POLISH LINE, UNVEILS THREE COLLECTIONS
Black Dahlia Lacquer, a newly formed independent nail polish company, will formally launch online at noon Central Standard Time on October 3, 2014. The company will open for pre-sales on September 30, 2014 at bothwww.blackdahlialacquer.com and a secondary shop athttps://www.etsy.com/shop/
“Black Dahlia Lacquer showcases our love of polish through bright colors and textures,” said Black Dahlia Lacquer owner Deanna Morey. “We’ve worked hard to develop nail lacquers that will appeal to all women – from those that prefer more conservative neutrals to full-coverage gold glitter and bright blue holographic polish for more adventurous clients. We are confident that our customers will love our polish as much as we loved creating them.”
Black Dahlia Lacquer will unveil three polish collections including The Essentials, a 6-piece neutrals collection; Hanging on to Summer, a collection of six fun, brightly colored summer lacquers, and Fall 2014, a 12-polish collection of richer fall colors. Polishes to be released include cremes, shimmers and full-coverage glitter polishes as well as textured and holographic nail lacquers. All polish is mixed by hand and has undergone rigorous testing prior to release.
The company is owned by Morey, a former writer, and her daughter Aubrey Sheffield, a college student currently studying nursing.
“Our collections celebrate rich colors and textures, particularly our fall collection,” Sheffield said. “Our three collections offer something for everyone.”
Both the Hanging on to Summer and Fall 2014 collections were inspired by a variety of flowers, foliage and blooming plants.
Most polishes including cremes, shimmers and glitter polishes will cost $6 for the petite 8 ml size and $9.50 for the 14 ml full size. Holo or duochrome polishes will cost $6.75 for petites and $10.75 for full size. Both sizes include flat brushes and stainless steel mixing balls.
Please contact Deanna Morey for additional information or to request press samples for review. Bloggers have already been selected to review the three collections so availability may be very limited. If press or blogger samples have been exhausted, Black Dahlia Lacquer would be pleased to offer individualized wholesale discount codes for bloggers intending to write a review.
CONTACT: DEANNA MOREY, Owner
September 24, 2014
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